joakim tuuli

i'm a creative builder with a dangerous amount of optimism. i like making things that are both beautiful and functional.

currently building the nordics' leading zendesk partner at zennius, working on ______ and making art.

zennius logo with abstract images

screensaver

zennius duck with different textures

partner and solution consultant. i do presales and marketing, build zendesk instances and automate everything in between.

built an outbound engine that tracks buying signals, qualifies leads and suggests an angle for each.
built a marketing system that makes a one-man marketing team perform. runs on claude.
built a config-as-code system, so zendesk setups are written as files instead of clicked together.

visit zennius.fi

oilmix.art 2026 an oil paint mixing simulator. see what real tubes make together before wasting paint (paint is expensive).
typomosaic 2026 a little tool that turns images into words. built because i couldn't find one.
ask pg 2025 an ai assistant with the wise words of paul graham.
example answer from the pg
- wanted advice from paul graham, but he doesn't answer my emails.
- so i built a rag pipeline that gives advice based on 230 scraped paul graham essays.
starttihelppi 2025 a business plan generator for finnish grant applications.
business plan generator landing page
- validated with 50+ entities and realized the market was too small.
- my first technical project. learned a lot and failed fast.
try demo
short video production 2024– short-form videos for restaurants, ecoms and more.
ruuben

flossie

zennius

goldies

flossie

zennius

ruuben

flossie

zennius
- built two restaurant accounts from zero.
- gained 200,000+ organic views and 1,450+ followers in total in the first month.
mahnalan marjastajat 2023– probably the most street-credible social media in low division football.
- building the brand and creating posters for our few fans on social media.
- the goal is to have a presence like a premier league club.
rivo clothing 2021–2022 a streetwear brand i founded in high school.
model with rivo cap

launch video for rivo hoodies

rivo logo

model with rivo hoodie

us pitching at the competition with a tire on the stage

flagship cap
- founded a streetwear clothing brand with a focus on breaking boundaries within good taste.
- competed in the young entrepreneurs national competition finals.
- learned that you don't need to please everyone to succeed.

i was a very creative and curious kid. held paintbrushes before i knew how to speak and created business plans as soon as i learned to.

at 11 i sold berries in scrappy plastic bags in front of the local store. earned 7€.
at 12 i rooted a samsung galaxy pocket and pirated software to make youtube videos. almost 100 subs.
at 16 i was flipping game currencies on facebook.
at 17 i ran my first own business, a streetwear brand.
in between i did some "real" jobs: manual labor, telecom sales and substitute teaching.
at 20 i made tiktoks for restaurants.
at 21 i built a business plan generator and became the ceo of draiv, a team company of 22 people. later that year i joined zennius.

the delusion. i'm delusional enough to believe i can change things. i don't have proof that i can, but neither do i have proof that i can't.

make your own rules. most boundaries are imaginary. you can just do things.

beauty matters. i seek it everywhere. beautiful things make humans happier.